FAQs

  • What is traction for a startup project?

    Traction is your startup product's or idea’s engagement with market or customer adoption. Traction is a general term and acquires a different parameter depending on your business building stage. In order of importance, it is demonstrated through profit, revenue, customers, pilot customers, non-paying users, and verified hypotheses about customer problems. And their rates of change.

  • What kinds of projects does TractionMate work with?

    TractionMate works with all kinds of new businesses in search of product-market fit. They may be B2C or B2B; entirely online or partly online; from any geography. The projects that we work on can be from a diverse stage of product development - from a stage when you just have an idea to a stage where you have a landing page or an MVP or some functional product ready.

  • How can TractionMate help my project when I already have 50 or 100 or 200 or more users signed up?

    If you already have 50 or 100 or 200 or more users signed up and if they are engaging with the product actively, you probably do not need us. But, if the users who are already signed up are not actively engaging with the product, we can add value in two ways - (1) work on understanding the reasons for the underuse and work on increasing the product engagement; and (2) Target more prospects who can potentially use the product actively.

  • Who are ideal users?

    The answer to this question is simple. Why does a user invest in your product - in terms of money, or time? The user does it only when what you are trying to do resonates with the pain point that he or she has. The search to find a solution for the pain point or an expression of frustration about not being able to find it, are the keys to identify ideal users.

  • Why are ideal users crucial for early traction in a startup project?

    When you launch a new product, it is important that you get a bunch of early users who are as much super excited about your product as you are. Because only then, they use the product frequently and tell you what more can be done and how. We call these users who use the product actively as ideal users.

  • Where do we find ideal users?

    We locate them in places where they either are searching for solutions or where they are sharing their frustrations about not being able to find solutions.

  • Do we use an existing contact list of prospective clients for a project?

    During the working with the past projects, we do have some contact details of people/ businesses of varied range. But, that’s not the path we take to work on a new project. We dig in and locate the ideal users for a new project from the point of view of the pain point it is trying to solve.

  • What channels will we use to contact them?

    We experiment with a few traction channels and discover what works to reach them in the most efficient and effective way. At any point in time, we could be working on 4 to 5 channels.

  • How do we get ideal users onboard?

    TractionMate searches for and gets to the persons (or businesses) that are in search of a pain point that you are trying to resolve, individually and manually. We strike a conversation with them about the context of their pain point and when relevant, invite them to sign up.

  • How many ideal users will we get?

    In early startup building, quality is more important than quantity. TractionMate brings on a few (10, 20, 30 .. or 100 or more, depending on the context of your startup's business model) users who would use the product actively; rather than bringing in thousands who will remain inactive after signups.

  • How does TractionMate’s model work?

    We don't give advice or prepare plans. We do hands-on co-execution with you and your team.

    The typical timeline would involve the first 5 to 10 days spent brainstorming and researching possible pain points, value propositions, and segments so that we zero down on the potential set to get started on outreach. At the end of this phase, the outreach - either cold messages or connecting on platforms, etc. would start with 5- 6 numbers, to begin with, increasing to about 20 - 25 in 8 - 10 days. This will help us get some pointers on what works in terms of the hypothesis that we built and also in terms of messaging.

  • Why our approach will be better than something that a maker or a start-up founder or a solopreneur can himself do?

    An early founder has multiple roles to play and many things to attend to, whereas this (traction building) is the only thing we do, so you get a clear focus about this when you work with us. Certain things like an approach or templates of cold messages are already tested, so you don’t need to spend energy to re-invent them. Lastly, we bring in many new channels and out-of-box thinking when it comes to locating ideal users.

  • How many hours of work are committed?

    The plain simple answer - whatever it takes to get you, ideal users. In the worst situation, if we don't get a good response, we would then get insights as to what else could work.

  • Why can’t TractionMate work on 100% commission-based pricing? Or, equity?

    The early-stage signifies significant work in customer discovery and validation and therefore it doesn't justify a 100% commission-based fee structure. Additionally, in the current setup, an equity tie-up is too not feasible for now.

  • What happens to a situation where there is some product improving work essential during the engagement period?

    When there is any minor bug fixing work needed that doesn't affect the functionality (if applicable) of the product, then traction building works continue at a normal pace. However, if there is major development work, we can put a pause for the period required.