The early-stage signifies significant work in customer discovery and validation and therefore it doesn't justify a 100% commission-based fee structure. Additionally, in the current setup, an equity tie-up is too not feasible for now.

The customer discovery process is a systematic approach to understanding your target customers, their needs, pain points, and preferences. It involves conducting experiments, conversations, and observations to gather valuable insights directly from potential customers.

We support you in reaching out to your "ideal" users by employing un-scalable methods to connect with them. This may involve personalized outreach leveraging online communities and more.

Our solutions are designed to benefit both startups and established businesses. Whether you are in the early stages of launching a new venture or seeking to pivot and drive growth for an existing business, we provide valuable tools and guidance to uncover your compelling business model and achieve sustainable traction.

We work with all kinds of new businesses in search of product-market fit. They may be B2C or B2B; entirely online or partly online; from any geography. The projects that we work on can be from a diverse stage of product development—from a stage when you just have an idea to a stage where you have a landing page or an MVP or some functional product ready.

If you already have 50 or 100 or 200 or more users signed up and if they are engaging with the product actively, you probably do not need us. But, if the users who are already signed up are not actively engaging with the product, we can add value in two ways - (1) work on understanding the reasons for the underuse and work on increasing the product engagement; and (2) target more prospects who can potentially use the product actively.

The answer to this question is simple. Why does a user invest in your product—in terms of money, or time? The user does it only when what you are trying to do resonates with the pain point that he or she has. The search to find a solution for the pain point or an expression of frustration about not being able to find it, are the keys to identify ideal users.

When you launch a new product, it is important that you get a bunch of early users who are as much super excited about your product as you are. Because only then, they use the product frequently and tell you what more can be done and how. We call these users who use the product actively as ideal users.

We locate them in places where they either are searching for solutions or where they are sharing their frustrations about not being able to find solutions.

We experiment with a few traction channels and discover what works to reach them in the most efficient and effective way. At any point in time, we could be working on 4 to 5 channels.

We search for and get to the persons (or businesses) that are in search of a pain point that you are trying to resolve, individually and manually. We strike a conversation with them about the context of their pain point and when relevant, invite them to sign up.

In early startup building, quality is more important than quantity. We bring on a few (10, 20, 30, or 100 or more, depending on the context of your startup's business model) users who would use the product actively rather than bringing in thousands who will remain inactive after signups.