As a sidepreneur, you may find yourself balancing limited time, financial constraints, and the need for constant motivation while conducting customer discovery for your startup project.
Developers' perception of lacking marketing skills, perspective, and comfort can hinder early traction as it may create hesitation, missed opportunities, and a limited understanding of how to reach out and engage potential customers.
Challenges for startup founders lie in effective skills to validate their assumptions, interpret and act upon data insights, navigate uncertainties, and make informed decisions amidst limited resources and time constraints.
Challenges for solopreneurs stem from the need to possess and execute multiple skills effectively, manage all aspects of the process on their own, handle time and resource constraints, and maintain a holistic understanding of their product and target audience.
Challenges in early traction building for makers stem from a combination of limited marketing expertise, and time limitations.
Challenges for SME owners arise from the need to juggle multiple responsibilities, limited resources, while also possessing the necessary skills to effectively validate hypotheses, and make data-driven decisions to drive product development and customer acquisition.
Challenges for a person who runs multiple side projects stem from the need to allocate limited time and resources effectively, prioritize and balance the demands of multiple projects.
These programs can provide you with valuable resources, mentorship, networking opportunities, and structured guidance to overcome challenges, and accelerate traction. They, however, pose some challenges for some:
Online courses, mentoring platforms, or hiring a coach, you benefit from valuable guidance, expertise, and resources to navigate the challenges of customer discovery. However, they pose some challenges:
Unstructured self-learning and trial-and-error approach offers freedom but lacks guidance, resources, and structured frameworks, posing challenges like limited direction and inefficient resource utilization. More key challenges include:
We use a mix of principles from customer discovery (get out of the building), lean startups (iterative loop of experimentation), startup engineering (disprove your assumptions), and the business model canvas to uncover your compelling business model, by doing “un-scalable” things to reach out to "ideal" users.
Manual outreach enables you to have the ability to craft a custom, personalized message & strategy for each individual prospect.
In co-execution, when you collaborate with people on common goals, there is an explosion of ideas, inspiration, and outside-the-box thinking.
Custom solutions approach to cater to the specific and unique needs of the project.
The projects that we work on can be a stage when you just have an idea or to a stage where you have some functional product ready, or, in-between.
We work with all kinds of new businesses from any industry, in search of product-market fit. They may be B2C or B2B; entirely online or partly online.
Certain things like an approach or templates of cold messages or tools are already tested, so you don’t need to spend energy to re-invent them.
Access to all relevant tools and resources that empower you to conduct efficient and effective customer discovery
Effortlessly manage and organize interactions with seamless access to a CRM tool, maximizing your ability to track the discovery progress.
We got two ways to work togethe to get 'ideal' users for your solution.
Creative thinking to generate innovative ideas and find effective solutions that play a crucial role in business model discovery
Customer Outcome or job to be accomplished is the specific result customers aim to achieve. It's vital in early traction to clarify desired outcomes, address needs, and avoid confusion with pain points.
Competing solutions scanning plays a crucial role in behavioral segmentation by identifying different options customers explore to fulfill their needs, which helps in articulating target segments
Dividing target market based on behaviors. Useful in validation to identify customer preferences and validate product-market fit
Pain point articulation clearly defines customer challenges, which is crucial to understand customer needs and develop effective solutions
Its important to consider different types of Minimum Viable Products to find the most effective approach for validating product assumptions and gaining early user feedback
Creating a Minimum Viable Product is important to quickly test and validate ideas, gather feedback, and iterate for product improvement
Designing a single-page website to showcase product/service features and capture user interest. Important for driving traffic, generating leads, and testing market before investing in full product development
“Ideal” users come on board because the pain point that is being resolved with your solution resonates their challenges in using some current alterantative and so its critical to define ideal users
Employing strategic approaches and tactics to connect with identified ideal users, aiming to engage, and convert them into users for the solution
Ensuring a smooth and engaging experience for new users, guiding them through the platform's features and value proposition, fostering product adoption, and driving engagement
Analyzing user behavior and interactions to understand their level of involvement, satisfaction, and retention. It helps optimize product features, communication strategies, and user experience to drive meaningful and ongoing engagement
Process of continuously refining and improving a solution through iterative cycles to ensure adaptation to customer needs
Strategic process of growing and nurturing a targeted audience for a solution is important for expanding reach, and increasing customer engagement and conversions
I needed guidance to get our first users to engage with the platform and start getting some real feedback. Through a cycle of small iterations we found what was our best way to land users faster and that really connected with us. Usage of Skedr has grown to over 15,000 photo shares in 6 weeks.
With the number of things on my plate, its necessary to outsource as much as possible. TractionMate has been invaluable to the growth of my SaaS product. We needed to get people for a beta test and TractionMate went out and got them, even when there was no product yet. We will partner with them for the launch of all our SaaS products.
Traction mate is like a virtual co-founder that handles marketing and sales. They help you a lot with finding product-market fit. The process is smooth and well setup. They helped me to define message, narrow down market, conduct initial communication and get on board my first 40 signups!
Sign up and get notifications on special offers and freebie.Sign up and stay connected.
We will not spam you and you can opt out anytime.