Engaged Users =
Validation + Growth.

Don't run out of time, money & motivation while doing customer discovery for your startup project.

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Who is it for?

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Working on side projects as a techie is always a cool thing. But embedding a side project like coding your next app or SaaS project into a busy life with family, and the day job is not going to be easy when your side project is more than just a hobby project.

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For first-time startup founders who come from backgrounds unrelated to business, it would be great to have someone with relevant hands-on experience by side; to avoid potential pitfalls and make a better product that users want.

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As a solopreneur, you’ve probably felt a sense of isolation. In building a new business, when cofounders hang out, they experience an explosion of ideas, inspiration, and outside-the-box thinking that is simply not possible by when you are on a solo game.

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Most of the online educators and coaches are not internet marketers, they don’t know how to generate leads, how to nurture the leads. And they do not know how to validate a new course idea before putting significant time resources into it.

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Not diversifying client bases and into newer products are two common challenges that SME owners face. Things get more challenging when it comes to discovering newer ways to reach & connect with the audience in a new & unfamiliar online world.

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As an incubator or an accelerator, 'customer discovery' for your portfolio of the new cohort is one big thing on your mind and your business model hinges on this single factor to determine your abilities to attract more backers in the future.

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Who we are and what we do?

Most new businesses fail. Why? They start executing scaling up things before they have a sound business model validated.

TractionMate uses a mix of principles from customer discovery (get out of the building), lean startups (iterative loop of experimentation), startup engineering (disprove your assumptions), and the business model canvas to uncover your compelling business model, by doing “un-scalable” things to reach out to "ideal" users.

Customer discovery

Customer discovery is a process for questioning your core business assumptions. Your product or business idea fundamentally starts with an implicit or explicit assumption about three things - the customer, the problem, and the solution. If any of your assumptions are wrong, your business is toast! And if you have them validated, you will have the right product, for the right audience, and the right messaging to reach that audience.

This opens doors for sound scalable things from thereon.

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Early traction

TractionMate works on bringing in ideal customers for startup projects. When you have “ideal” users on board, they use your product more often and more actively. When that happens, they give you feedback and recommendations which are most critical for moving towards a product-market fit.

“Ideal” users come on board because the pain point that is being resolved resonates with their current situation and TractionMate seeks them manually and individually.

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Sales funnel base building

TractionMate aims to target even non "ideal" users (who have not expressed any evidence of the pain point) fitting into target audience persona/s. These users may not like to come on board to use the product as they don't have a pain point severe enough to use your product,for now, they may love to stay connected with your business. Though they do not have an urgent need to try your product, they do see potentially doing it that in the future.

Bringing them into your sales funnel early on enables you to nurture the leads and close on a near-future sale with them.

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Features

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Manual outreach

Manual outreach enables you to have the ability to craft a custom, personalized message & strategy for each individual prospect.

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Co-execution

In co-execution, when you collaborate with people on common goals, there is an explosion of ideas, inspiration, and outside-the-box thinking.

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Customized approach

Custom solutions approach to cater to the specific and unique needs of the project.

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Stage agnostic

The projects that we work on can be a stage when you just have an idea or to a stage where you have some functional product ready, or, in-between.

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Industry agnostic

We work with all kinds of new businesses from any industry, in search of product-market fit. They may be B2C or B2B; entirely online or partly online.

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Proven work principles

Certain things like an approach or templates of cold messages or tools are already tested, so you don’t need to spend energy to re-invent them.

Engagement roadmap

Stage: One
Articulation of hypothesis for a pain point, the value proposition for a few target audience segments
Stage: Two
Pilot manual one-to-one outreach experiments with direct connect with ideal users.
Stage: Three
Scaling up manual one-to-one outreach with improvising from outcomes of pilots.
Stage: Four
Conceptualize and create lead magnet/s that could attract users with the target audience persona/s.
Stage: Five
Outreach, again, manual one to attract leads to sign up for lead magnets.

Testimonials

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— I needed guidance to get our first users to engage with the platform and start getting some real feedback. Through a cycle of small iterations we found what was our best way to land users faster and that really connected with us. Usage of Skedr has grown to over 15,000 photo shares in 6 weeks.

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— With the number of things on my plate, its necessary to outsource as much as possible. TractionMate has been invaluable to the growth of my SaaS product. We needed to get people for a beta test and TractionMate went out and got them, even when there was no product yet. We will partner with them for the launch of all our SaaS products.

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— Traction mate is like a virtual co-founder that handles marketing and sales. They help you a lot with finding product-market fit. The process is smooth and well setup. They helped me to define message, narrow down market, conduct initial communication and get on board my first 40 signups!

Simple pricing

Paid monthly
30 Days Plan
  • One project
  • Articulation of pain point hypothesis
  • Articulation of target audience hypothesis
  • Articulation of value proposition hypothesis
  • Unlimited brainstorms
  • Co-running unlimited experiments
  • Collaboration through Trello, Zoom
  • New user signups
  • Creation of lead magnet/s
  • Email list building
Paid quarterly
90 Days Plan
  • One project
  • Articulation of pain point hypothesis
  • Articulation of target audience hypothesis
  • Articulation of value proposition hypothesis
  • Unlimited brainstorms
  • Co-running unlimited experiments
  • Collaboration through Trello, Zoom
  • New user signups
  • Creation of lead magnet/s
  • Email list building
Paid annually
365 Days Plan
  • One project
  • Articulation of pain point hypothesis
  • Articulation of target audience hypothesis
  • Articulation of value proposition hypothesis
  • Unlimited brainstorms
  • Co-running unlimited experiments
  • Collaboration through Trello, Zoom
  • New user signups
  • Creation of lead magnet/s
  • Email list building

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