A systems-first guide for keeping your side projects alive, visible, and moving.
Most side projects don't fail. They fade β quietly β because momentum decays the moment you stop applying force.
This guide reframes traction using principles you already understand as a builder. Not marketing. Not hacks. Just applied motion.
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Builders don't struggle with ideas.
They struggle with motion.
You know the pattern:
The early push.
A few good days.
A long list of features.
And then⦠stillness.
It's not a skill problem.
It's not a motivation problem.
It's not about "discipline."
It's physics.
Projects slow down because the system running them wasn't designed for sustained motion.
The 11 Laws of Physics framework shows where momentum leaks β and how to rebuild it through small, visible actions that carry forward.
This is a short, practical resource built for people who ship.
Inside, you'll learn:
The 11 Laws of Builder Physics β where motion gets stuck and how to nudge it forward
Why traction is part of your product β not something you save for later
The forces that make or break momentum β inertia, friction, entropy, acceleration
Practical, lightweight corrections β visible actions that restore velocity
A systems mindset for progress β replacing motivation with motion
A 2-page read.
Intentionally short.
Built to be applied immediately.
This guide is for builders who think in systems:
Students working on technical projects
People applying for research fellowships
Indie hackers
Makers
Engineers
Early founders
Anyone trying to turn skills into visible work
If you're building something and want it to move β this is for you.
Why a project at rest stays at rest β and how a small nudge restarts the system.
Why silent work doesn't generate traction, but visible work does.
Why small, frequent updates beat occasional big pushes.
Why momentum leaks naturally β and how to refill it with simple motion.
Why the first 10 users are physics, not luck β and how to reach them without "marketing mode."
β¦and six more laws you can apply immediately.
Opportunities rarely come from resumes.
They come from visible work.
These laws help you:
turn side projects into portfolio signals
make your work discoverable by professors and labs
show consistent motion without pressure
turn small experiments into momentum
build credibility through motion, not perfection
I'm Shashank Rajurkar, founder of TractionMate.
I work with coders and founders who've built something solid β but can't see it moving.
My work focuses on one thing: helping builders debug motion.
That means simplifying your systems, reducing friction, and turning quiet projects into visible traction through small, repeatable actions.
I've worked with:
If you're building something and want it to move, I'd love to connect:
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