Ship Traction Like You Ship Code.

The 12-Week Side Projects Growth Stack Accelerator for coders, makers, and builders who want to turn side projects into motion, feedback, and velocity — powered by loops and automation.

No marketing fluff. Just systems, experiments, and velocity — the builder way.

Apply for the Next Cohort
Guides Your Next Steps illustration
💡 WHY THIS EXISTS

You Can Ship A Product Solo.
But Building Traction Solo?
That's Where Most Projects Stall.

Code alone doesn't create velocity. Side projects lose momentum because motion fades without systems, feedback loops, and visibility. Most builders focus on perfecting their product in isolation — but traction requires connection, signals, and sustained action beyond the code.

😵‍💫 The Stuck Loop

Where most side projects get trapped

💻

Build in Isolation

Perfect the product alone

🤔

Wonder Why No Users

No feedback, no traction

🔄

Build More Features

Hoping this time will be different

🚀 The Velocity Loop

Systems that create sustained traction

🧩

Build Growth Stack

Systems for outreach & feedback

📡

Ship & Get Signals

Real users, real feedback

⚡

Iterate with Velocity

Motion becomes momentum

From Code To Traction: The Builder's Flow

👨‍💻

Builder

You + Your Code

📱

Product

Side Project

👥

Users

Real People

📊

Traction Signals

Growth Data

The missing piece? Systems that connect each step

See How It Works
⚙️ WHAT YOU'LL BUILD

In 12 Weeks, You'll Build A Complete Growth Stack For Your Side Project.

🧩

Custom Growth Stack

Your traction system, built live with real data and feedback loops

⚙️

FAST Outreach Engine

Automate reach and feedback collection without losing the personal touch

🧭

Velocity Map

Clear insights on what to scale next and where to focus your energy

🚀

Real Traction

Shipped features, tracked metrics, and visible growth momentum

Your Project's Transformation

BEFORE
💡

Brilliant Idea

"This could be huge!"
...but it's just sitting in your head

AFTER
📈

Live Traction

Real users, measurable growth
...and a system that scales

4
Core Systems
12
Week Journey
1
Growth Stack
∞
Traction Potential
🧠 THE CORE SYSTEMS

The Frameworks Behind Your Growth Stack

1️⃣

FAST Outreach

Focused Action for Techies

FAST()
2️⃣

Builder's Growth Canvas

GTM logic in one view

Canvas()
3️⃣

Motion Metrics

Track acceleration, not vanity

Metrics()
4️⃣

Public Loop

Visibility as a growth engine

PublicLoop()

The Complete Growth Stack Flow

F

FAST Outreach

C

Growth Canvas

M

Motion Metrics

P

Public Loop

FAST() → Canvas() → Metrics() → PublicLoop()
// Your complete growth stack in action
🔁 THE CO-DOING ENGINE

How It Works — The Co-Doing Engine

1️⃣

Co-Doing

Run traction experiments with your pod.

Think pair programming, but for traction.

2️⃣

Feedback

Share results, analyze signals, iterate together.

Real data drives real decisions.

3️⃣

DFU Patches

Done-for-you dashboards, templates, or setup tasks so you stay in motion.

We handle the patches; you focus on traction.

The Continuous Execution Loop

Execution

Co-build experiments

Feedback

Analyze & iterate

Patch

Optimize systems

Continuous Loop

Your Co-Doing Pod In Action

👨‍💻

Builder 1

👩‍💻

Builder 2

🧑‍💻

You

👨‍💻

Builder 3

👩‍💻

Builder 4

Working in sync

💬 It's not mentorship. It's mutual execution.

Everyone ships. Everyone learns. Everyone grows.

🗓️ 12-WEEK ROADMAP

The 12-Week Growth Stack Roadmap

1-2

Foundations

Audience, setup, base stack

3-6

FAST Outreach

Outreach automations, signal tracking

7-10

Velocity Loops

Visibility + feedback cycles

11-12

Sustain + Scale

Refactor + growth rhythm

Phase Focus Output
1-2
Weeks 1–2
Foundations Audience, setup, base stack
3-6
Weeks 3–6
FAST Outreach Outreach automations, signal tracking
7-10
Weeks 7–10
Velocity Loops Visibility + feedback cycles
11-12
Weeks 11–12
Sustain + Scale Refactor + growth rhythm
Progress Direction
Velocity
💥 WHY IT WORKS

Built For Coders, Makers, And Builders — Not Marketers.

You think in systems → we build systems.

You value iteration → we move in loops.

You want motion → we build velocity.

You don't learn marketing. You engineer traction.

The Builder's Mindset In Action

Systems

Think in frameworks

Iteration

Move in loops

Velocity

Build momentum

Engineering

Build traction

Continuous Engineering Mindset

✅ Builder-Native Approach Verified

Systems-first
Loop-driven
Velocity-focused
Engineering mindset
👋 BUILDING ALONGSIDE YOU

Meet Your Co-Builder

Shashank Rajurkar - Founder of TractionMate

Hi, I'm Shashank Rajurkar, founder of TractionMate and Startup-Side, and creator of the Co-Build Sprint.

I work with coders and founders who've built something solid but can't see it moving. Together, we debug motion — simplifying systems, speeding learning, and turning quiet projects into visible traction.

Connect on LinkedIn

You'll work directly with me for all 12 weeks — no coaches, no assistants — just builders, building together.

Coders. Makers. Builders.

You Already Know How To Ship Products.

Now It's Time To Ship Traction.

Join the 12-Week Side Projects Growth Stack Accelerator —
and build the systems, loops, and velocity your project deserves.

Growth Stack Systems
Co-Doing Loops
Real Velocity
💻
🧩

Your Code + Growth Stack = Traction

👉 Apply Now